Larger advertising formats (e.g., mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. The image below provides excellent examples of successful 300×250 as well as 300×50 mobile ad specs and placements. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned.įor this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold. However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. Compared to the small banner sizes (e.g., 320×50), bigger mobile display ad sizes (e.g., 300×250) usually generate better revenues. The image below demonstrates viewability compared to ad placement of the 300×250 unit.īuyers tend to favor this placement as it is the first thing users see on a mobile site’s landing page. It also performs very well because it is usually embedded within the content of the website. It works very well on both desktop and mobile, which is one of the main reasons for its popularity.
Since 2017, when Google changed their mobile ad types policies and removed restrictions to place 300×250 units above the fold, this medium rectangle has been the most used banner size.
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With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. This post was most recently updated on September 19th, 2022 Does Mobile Ad Sizes really matter?
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